Smoke BIZ

Address on file • Phone on file
Place ID: ChIJsmoketest12345678901234 • View on Google Maps • Audit #1 • 2026-08-23 23:54:29 UTC

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Dashboard
⚠ 5 reviews going unanswered — hurting conversion
61/100
Needs attention

Overall Health Score

Weighted: NAP 30% • Reviews 20% • Completeness 25% • Rankings 25% — weekly automated audit, monthly report, instant alerts.

NAP 85/100 • 1 issue(s)
Reviews 5 unanswered • 33 total
Completeness 76/100
Rankings dentist: #8 teeth: #14 emergency: #12

NAP Consistency

85/100
  • address: expected “123 Main St” found “123 Main Street” — Abbreviation mismatch — 'St' vs 'Street' — causes citation inconsistency

Reviews >7 days

5 unanswered

33 total reviews • Response rate matters for ranking

Fix: Reply within 24h; thank positives, offer next step on negatives.

Completeness

76/100
  • ✓ Business hours set — 25 pts
  • ✓ Primary category set — 20 pts
  • ✓ Attributes (wheelchair, etc.) — 15 pts
  • ✗ Business description (750 chars) — 0 pts
    Write keyword-rich description
  • ✓ Photos last 30 days: 2 — 16 pts

Local Pack

KeywordPosStatus
dentist#8Out (down)
teeth#14Out (stable)
emergency#12Out (stable)

Prioritized Fix List

Do in order — URGENT/HIGH first. Each fix shows action + impact on visibility.

HIGH 5 unanswered review(s) >7 days
Reply to each within 24h — thank positive, address negative with next step.
Impact: Response rate affects ranking & trust
MEDIUM NAP mismatch: address
Abbreviation mismatch — 'St' vs 'Street' — causes citation inconsistency — expected '123 Main St' but found '123 Main Street'
Impact: Hurts NAP consistency & citations
MEDIUM Low ranking for 'teeth' — #14
Add 'teeth' to description, posts & services; get 2 reviews mentioning it.
Impact: Out of local pack = fewer calls
MEDIUM Low ranking for 'emergency' — #12
Add 'emergency' to description, posts & services; get 2 reviews mentioning it.
Impact: Out of local pack = fewer calls
LOW Business description (750 chars) — missing
Write keyword-rich description
Impact: Profile completeness is a ranking factor
LOW Just outside pack for 'dentist' — #8
Publish a GBP Post + photo targeting this keyword this week.
Impact: Small push could enter top 3
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This is a simulated audit (deterministic per Place ID) for MVP validation. Real implementation would call GBP API / scrape citations + reviews. Weekly cron available at /api/cron/weekly.